Farmers producing small quantities of a particular crop or tree product face the challenge of selling it at fair prices, and one effective way to improve matters is ‘collective action’ for marketing. If done right, much can be gained in terms of increased income and food security when smallholder farmers come together and pool their harvest, selling it in bulk.
Nonetheless, collective action in marketing, particularly for small-scale farmers in Africa, is not as simple as it seems at first glance, as a new article shows. The review, published in the journal Current Opinions on Environmental Sustainability, synthesizes some of the lessons learned over two decades of implementing collective action, and provides some pointers for success.Read more. . .